The Rules of thumb in BE36 are simplified strategically advices for acting and negotiating to penetrating the global complexity of Business.

Everyone worldwide can understand in his own native language these short requests to manage and decide excellent strategically against his opponents. The source of this Knowhow is the empirical long-term study of the 36 stratagems. The study produced some top rules of thumb for preparing, operation and recording the results of negotiations.

These are: